Pelican Wire, an employee owned company specializing in resistance wire, thermocouple wire, and RTD wire, is pleased to announce the addition of new sales personnel. With over 20 years of sales experience, Sander Steele has brought an array of sales skills and is motivated achieve Pelican Wire’s aggressive sales goals. Steele is new to the cable industry and has really enjoyed learning about Pelican Wire’s manufacturing processes and thermocouple cable applications.


Steele said “Pelican Wire is a great company and their custom engineering is really impressive.” Ted Bill, President of Pelican Wire commented on the sales team’s newest representative saying “Sander impressed me during his first few weeks on the job; he started making cold calls and seemed fearless doing it.”



Nancy Sarafian, who joined Pelican Wire last year as Sales Manager, has over 30 years of sales management experience in the cable industry. Sarafian said that learning more about the resistance heating applications of Pelican Wire and the specialization in fine wire diameters has broadened her knowledge of wire and cable.